MOBILE ENTERPRISE FORUM


Russia’s First

MOBILE ENTERPRISE FORUM

18 April, 2013
Moscow
Radisson Slavyanskaya Radisson-Slavyanskaya Hotel, Europe Square, 2, 121059, Moscow, Russia

Dear Colleagues:

You are welcome to attend Russia’s first Forum dedicated to the concept of mobile enterprise. The Forum’s organizers are OSP-Con Agency, Computerworld Russia Weekly, and Open Systems Journal.

Recently, the interest in mobile enterprise, mobile office and ubiquitous mobile access to business applications has significantly increased due to the widespread availability of wireless communications and intellectual client devices like smartphones and tablets. According to NPD DisplaySearch, nearly 73 million tablets were shipped in 2011 worldwide (representing 256% year-on-year growth), while in 2012, Gartner estimates the devices’ shipments at almost 120 million. As for the near future, Gartner analysts predict smartphone and tablet shipment growth to 1 billion in 2015. IDC, meanwhile, considers 2012 a groundbreaking year: according to preliminary analysts’ data, in 2012 there were sold more smartphones and tablets combined than PCs for the first time, both in terms of shipments and revenue.

The mobile growth inevitably will, and already has started to influence the corporate sector. Gartner analysts predict that already in 2013, 80% of businesses will support tablets use by employees, while just a year later 90% of organizations will provide mobile access to their business applications. According to the surveys of IT managers, including in Russia, the business use of smartphones and tablets is not just a current trend originated by corporate executives, but rather the implication of the real-world demands, such as the need to increase the efficiency of communications and business processes. Having the ability to access corporate information environment from mobile devices with functionality and ease of use virtually on par with traditional workplace opens groundbreaking business opportunities. Moreover, it transfers the concepts of mobile office and mobile enterprise from the plane of an appealing idea up to the level of real technology and products.

On another point, the paradigm shift that has begun in the use of corporate IT leads to sweeping changes in systems design and operation, as well as in business applications’ architecture and methods of access. In the long run, this will result in the total transformation of the corporate (and general) IT landscape:

  • Infrastructure. The total transition of the business onto mobile rails requires an upgrade of the infrastructure, which now has more uniform time-distribution of the workload (as mobile personnel hardly ever work 9 to 5), and must support large amount of requests coming from outside of the corporate environment.
  • BYOD. Organizations have to accept the fact that employees increasingly use their own mobile devices to access corporate resources in the office and, naturally, outside of it. Initially spanning e-mail and calendar planning tools, the Bring Your Own Device (BYOD) trend has gradually expanded to include corporate databases, ERP, CRM, SCM, and other systems directly related to corporate business processes. As a result, the initial prohibitive measures towards BYOD give place to the leveraging of the trend by organizations that provide multiplatform support and the integration of user mobile devices into the corporate environment.
  • Mobile client apps. Considering the need to access corporate systems from any mobile device, analysts have suggested that corporate mobility would breathe new life into the thin client idea giving it the form of widely used special-purpose mobile apps. Today, there is a clear unprecedented surge of mobile client app development carried out both externally by software vendors and in-house by organizations actively building mobile channels for customer support and co-operation with partners and suppliers.
  • Workplace virtualization. Virtualization technology, including the tools for the simulation of user system environment, has gained a new facet in the era of mass mobilization. The ability to reproduce the familiar workplace environment complete with personalization settings and easy access to data and applications on a mobile device significantly increases work productivity.
  • Context-aware applications. One extremely promising market is the so-called context-aware applications, which use the available data on a customer (location, purchase/order history, schedule, etc.) to provide personalized information to them.
  • Cloud services. Most experts concur that the era of corporate mobility will further increase the demand for cloud applications and services that are accessible to business users from anywhere.
  • IT Management. The penetration of various mobile devices into corporate environment has created the need for special corporate mobility management tools, both for the devices and applications. Such tools must encompass several levels, from the management of corporate mobility strategy, which becomes a part of the company’s general IT strategy, to the policies governing the use of mobile devices by business users, to the operation of a particular toolset integrated with the existing IT infrastructure management tools.
  • Security. The widespread business use of mobile devices and the transfer of corporate data onto them create new information security risks. They are related to the theft and loss of the devices, which can store or give access to confidential data; to the infection of the devices by malware; as well as to the fact that mobile devices create a new channel for malware to penetrate the corporate network. The increased risks have led to the emergence of a new solution class, the Mobile Device Management (MDM) tools, which govern mobile device security policies and the distribution of access rules for various services.
  • IT budgets.  Thanks to implementing the mobile enterprise concept and supporting the BYOD trend, especially along with actively using cloud services, companies will be able to achieve significant savings through the decrease in buying PCs for workplaces, drastic drop in the number of mobile devices acquired by the organization centrally for its employees, office space decrease, and, probably the reduction of software license count. The examples of such savings are already present. For instance, 40% of IBM Corp. employees have no fixed office work places of their own. Experts warn, however, that in practice the savings may turn out not too big due to the added cost of supporting the highly heterogeneous fleet of mobile devices and ensuring information security.
  • Work efficiency and customer support. The mobile enterprise concept, including BYOD, gives company employees the freedom to choose their mobile devices and in essence their workplaces, thus leading to the increase in personal productivity and motivation to dedicate more time to work. According to a survey by Aberdeen Group, 57% IT executives consider higher personal productivity the main objective of implementing BYOD support. Still, as business requirements are paramount, the importance of corporate mobility is increasingly viewed in the context of raising the speed and quality of customer support.
  • Development of cross-platform mobile applications. Due to the high heterogeneity of mobile platforms, developing the individual versions of a mobile application for all the various operating systems and screen sizes costs prohibitively high. This creates the need of a universal platform and development tools that would allow using the once-built application on many different mobile devices. Recently, the market has seen the emergence of several solutions and tools supporting the development of multiplatform mobile software.

The Mobile Enterprise Forum will include a plenary part along with a number of parallel sections, training and technical workshops, and press events. The Forum will end with an open discussion dedicated to the most up-to-date issues concerning the practical implementation of mobile enterprise concept. In addition, the event will house a solution exhibition, which will present the latest mobile devices along with infrastructure solutions for enterprise “mobilization” and mobile office support, as well as business applications for various mobile platforms, and universal mobile development tools.

The key subjects of the Mobile Enterprise Forum:

  • Mobile Enterprise: Why and How
  • The transition from traditional IT infrastructure to mobile enterprise
  • BYOD and corporate mobility management tools
  • Universal and vertical mobile business applications
  • Mobile business applications management
  • Corporate mobility and information security
  • Mobile cloud servicesl Mobile applications development and integration into corporate IT

The Forum welcomes business and IT executives involved in the decision making related to corporate mobility, as well as in building and developing the corresponding infrastructure; information security managers and experts responsible for securing user mobile devices; IT managers tasked with deploying and supporting mobile business applications; developers of mobile business applications, and cloud service providers targeting mobile users.

The organizers estimate the Forum’s attendance at about 300 participants.